Adaptability, total creativity, rapidity and responsiveness on markets are some of the advantages, as well as a certain ability to take risks. Politics is replaced by pleasure. I love being in start-up mode, with everything to prove… but when you do manage to prove yourself, you suddenly become really visible, which I find pretty irresistible! So basically I can’t really see any disadvantages; our product is so unique that we manage to appeal and to convince our partners to give us the capacity we need and to work with us.
Which 2014 model best reflects the HYT spirit ?
I would highlight a trilogy, composed of the H1 Dracula ‘stealth’, and the two H2 limited series powered by ‘engines’ from the racing stable of our partner Giulio Papi (APRP) : the H2 Titanium and White Gold with an 8-day power reserve and featuring blue liquid and blue hands ; and the H2 SQ Titanium and Platinum with skeletonized movement and red liquid. Discerning collectors are liable to appreciate these models !
What’s the next step ?
In 2013 we sold 250 watches. In 2014 we are working at an annual pace of 550 watches. We currently have a 26-strong staff and are producing around 50 watches per month. The next stage will involve reaching 1,000 watches a year and presenting the H3 in 2015.