In late June at the very heart of the City of Lights, the prestigious Ecole Nationale des Beaux-Arts in Paris was transformed into a commemorative jewel case to celebrate the anniversary of the legendary Reverso watch. Over 800 guests took part in this event based on the theme “Capturing your magic moment”. A number of personalities testified to their special attachment for the iconic Jaeger-LeCoultre model, including brand muse Diane Kruger; Catherine Deneuve who wore a Reverso while chairing the jury of the Venice International Film Festival ; and polo player Eduardo Novillo who referred to the Reverso Squadra by stating “the Reverso is the polo watch ; there is no other in my view that is more closely linked to the sport”. Brand CEO Jérôme Lambert also welcomed Clive Owen, Adrien Brody and Astrid Munoz, along with other brand friends such as Inès de la Fressange, Isabelle Huppert, Richard Anaconina and Patrick Timist. All succumbed to the charm of the new wave music provided by Mareva Galanter, Julien Doré and Helena Noguerra which kept guests dancing well into the early hours, alternating with the saxophone ably played by Jaeger-LeCoultre’s Artistic Director Janek Deleskiewicz.
