Cartier and Richard Mille : My retailer is rich

Cartier Tradition in Gstaad

The Cartier Tradition collection is composed of unique pieces created before 1970 and encompassing jewellery, watches and other precious objects, sometimes modified in relation to their original state. According to Bernhard Berger, Director of Cartier Tradition, “they mainly appeal to a refined public in search of exclusivity, which is why they are available only through Cartier jewellery stores.” The strong success of this exhibition also enabled devotees of the House to immerse themselves in the warm atmosphere of the Cartier boutique managed by Michèle Perrelet and which has been operating in the famous Gstaad resort since 1984.


Richard Mille enthroned in London

The signature feature of Richard Mille boutiques, the monumental glass panel engraved with a three-dimensional depiction of a watch from the brand’s collection and giving visitors the impression of stepping into the heart of the movement, has found its first ever home on English soil. Christened “The Fine Watch Room” by Richard Mille, this small 18m2 boutique inside the famous Harrod’s luxury department store, consists in a VIP lounge and 8 ebony and stainless steel displays featuring ergonomic and minimalist curves in order to showcase exceptional watches such as tourbillons, limited additions as well as other new launches including the RM 030 with declutchable rotor, the RM 032 diver’s watch, the RM 033 ultra-thin round watch, and the RM 038 Bubba Watson tourbillon model.

Brice Lechevalier is editor-in-chief of GMT and Skippers, which he co-founded in 2000 and 2001 respectively. He has also been CEO of WorldTempus since it joined the GMT Publishing stable, of which he is director and joint shareholder. In 2012 he created the Geneva Watch Tour, and he has been an advisor to the Grand Prix d’Horlogerie de Genève since 2011. Also closely involved in sailing, he has published the magazine of the Société Nautique de Genève since 2003, and was one of the founders of the SUI Sailing Awards in 2009 and the Concours d’Elégance for motor boats at the Cannes Yachting Festival in 2015.

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