Solidarity : TAG Heuer and Frédérique Constant

TAG Heuer in New York

Cameron Diaz and Leonardo DiCaprio, both loyal partners of TAG Heuer, joined forces for the first time at New York’s most glamorous fall charity event on behalf of causes dear to the two superstars. Over 500 guests from around the world applauded their performance at the spectacular American Museum of Natural History, as well as the support from TAG Heuer which committed to donating 100 dollars for each invitee to the New York Cares’ Hurricane Sandy Relief Fund, and an equal amount to the United Nations Entity for Gender Equality and the Empowerment of Women. Jean-Christophe Babin, CEO of TAG Heuer, also stated that profits from the sales of the Link Lady Trilogy, associated with Cameron Diaz, would help finance UN Women, and that proceeds from the Leonardo DiCaprio Link Calibre 16 Chronograph would go to the International Red Cross and the Natural Resources Defense Council which the actor actively supports.


Frédérique Constant in LA

As the Frédérique Constant ambassadress in China since 2008, movie star Shu Qi travelled to Los Angeles in September to plead the cause of the World Heart Federation, in cooperation with the Chong Hing Jewelers. The brand based in Plan-les-Ouates had decided to show its support for this charity by inviting around a thousand guests to this event aimed at raising the profile of the association which fights cardiovascular disease in women and children. A first 50,000 dollar cheque from Frédérique Constant will in particular help to raise awareness among the populations of Brazil, India, the United Kingdom and the USA.

Brice Lechevalier is editor-in-chief of GMT and Skippers, which he co-founded in 2000 and 2001 respectively. He has also been CEO of WorldTempus since it joined the GMT Publishing stable, of which he is director and joint shareholder. In 2012 he created the Geneva Watch Tour, and he has been an advisor to the Grand Prix d’Horlogerie de Genève since 2011. Also closely involved in sailing, he has published the magazine of the Société Nautique de Genève since 2003, and was one of the founders of the SUI Sailing Awards in 2009 and the Concours d’Elégance for motor boats at the Cannes Yachting Festival in 2015.

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