vroum : Manufacture Royale & Wiesmann

Watch out, one fair may hide another ! The first prototype of the Manufacture Royale collection dedicated to Wiesmann clients was revealed to a few fans at the Geneva Motor Show and then officially presented at Baselworld. Sometime previously, it took just one meeting for the CEOs of each brand, fine connoisseurs of the world of their alter ego, to become aware of the kinship between their respective activities, which are resolutely out of the ordinary. For Friedhelm Wiesmann “A passion for all things mechanical, exceptional designs and exclusivity are the qualities that make Wiesmann cars and Manufacture Royale timepieces so special”.

The flagship manufacturer of sports cars for purists, Wiesmann assembles its model by hand according to the most stringent criteria, combining timeless design and modern technology. It is this overriding idea that enables each Wiesmann to achieve perfection. For the 25th anniversary of the automobile brand,
Wiesmann and the Manufacture Royale are presenting a limited edition of 25 timepieces. For the CEO of the watch brand specialising in tourbillon movements “This partnership goes beyond the realisation of a unique piece – it is about a long-term sharing of both companies’ penchant for the exceptional. That’s what I call an exciting project for watch and car lovers”.

Brice Lechevalier is editor-in-chief of GMT and Skippers, which he co-founded in 2000 and 2001 respectively. He has also been CEO of WorldTempus since it joined the GMT Publishing stable, of which he is director and joint shareholder. In 2012 he created the Geneva Watch Tour, and he has been an advisor to the Grand Prix d’Horlogerie de Genève since 2011. Also closely involved in sailing, he has published the magazine of the Société Nautique de Genève since 2003, and was one of the founders of the SUI Sailing Awards in 2009 and the Concours d’Elégance for motor boats at the Cannes Yachting Festival in 2015.

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