Audemars Piguet : A unique experience of the art of watchmaking

At the crossroads between classicism and avant-garde, Audemars Piguet offers a rare embodiment of the link between tradition and innovation that is characteristic of haute horlogerie. This is notably the case of the Royal Oak Concept RD#1, which combines a minute repeater, a tourbillon and a chronograph with futuristic aesthetics reinforced by a robust 44mm titanium case. This concept watch embodies the essence of the art of watchmaking and Audemars Piguet’s remarkable ability to draw on the past to invent the future. It stems from a century of technical innovations and eight years of research devoted to its sound. Featuring an unprecedented volume level for a water-resistant case, the Royal Oak Concept RD#1 offers crisp, clear sound thanks to the development of a new striking mechanism regulator (governor) that is virtually silent. An innovation bearing the imprint of excellence, like the examples of technical audacity that the Audemars Piguet boutique stages majestically among pieces retracing the rich history of the Maison. Here, watchmaking becomes an experience. Authentic and unique…


Located in the very heart of Geneva, the Place de la Fusterie boutique in Geneva bears magnificent testimony to the brand’s expertise across the ages. Emblematic of Audemars Piguet’s inimitable style, the most recent variations of the Royal Oak, the Royal Oak Offshore, the Millenary and the Jules Audemars collections are presented here.

Review overview