Artya : Tim€ is Mon€y

Bye Bye Euro
Case : brushed and polished steel, engraved solid back, Artyor inserts, water-resistant to 30m Diameter : 42mm Movement : mechanical self-winding (Caliber A82, 48h power reserve) Functions : hours, minutes, seconds Dial : beige with genuine shredded euro banknotes Strap : hand-sewn leather, pin buckle Limited series : one-of-a-kind models

Christened Bye Bye Euro, this limited series symbolizes an historical moment as well as dynamic responsiveness. Economic historians will remember the shock wave that hit the currency exchange markets on January 15th 2015, triggered by the Swiss National Bank’s decision to stop supporting the fixed-exchange rate of the Swiss franc against the euro, which plummeted from one day to the next from 1.20 Swiss francs per Euro to parity, compared with a 1.65 rate in January 2008. Collectors will keep these shredded euro banknotes scattered across the dial of this model, that is by definition unique, swept over with studied indifference by the hands of time. With ArtyA, devalorization acquires value and currency becomes a part of the 12th art. This tiny currency puzzle is presented in a steel and precious metal safe and the case inserts are made of the exclusive Artyor alloy. The timepiece is no longer merely man’s best friend, but now becomes his best investment.

Brice Lechevalier is editor-in-chief of GMT and Skippers, which he co-founded in 2000 and 2001 respectively. He has also been CEO of WorldTempus since it joined the GMT Publishing stable, of which he is director and joint shareholder. In 2012 he created the Geneva Watch Tour, and he has been an advisor to the Grand Prix d’Horlogerie de Genève since 2011. Also closely involved in sailing, he has published the magazine of the Société Nautique de Genève since 2003, and was one of the founders of the SUI Sailing Awards in 2009 and the Concours d’Elégance for motor boats at the Cannes Yachting Festival in 2015.

Review overview