TAG Heuer : Dawn of a new era

Carrera Caliber Heuer 01

Case : brushed steel and titanium, sapphire back, anthracite bezel with tachymetric scale, water-resistant to 100m Diameter : 45mm Movement : mechanical self-winding (Caliber Heuer 01, 50h power reserve), red column wheel, skeletonized chronograph bridge and new oscillating weight Functions : hours, minutes, seconds, date, chronograph Dial : openworked, three counters, rhodiumed hour-markers with red dot enhanced by white and red SuperLuminovaTM Strap : rubber, folding clasp with safety pushbuttons

Under the leadership of the highly experienced Jean-Claude Biver for the past year, the TAG Heuer production facilities and collections have begun a major shift enabling the brand to adjust to the new market conditions while remaining true to its slogan “Swiss avant-garde since 1860”. This turbo-charged approach is symbolized by the Carrera Caliber Heuer 01 presented at Baselworld 2015 : a new case, a new caliber, a new design, a new construction – and all within a Manufacture-made selfwinding chronograph featuring a quality-price ratio intended for a broader and doubtless younger audience. The sporty, modern personality of this timepiece in steel and titanium with modular integrated elements and various types of finishing around an openworked dial aspires to sophistication, clearly highlighted through the sapphire crystal with the PVD-coated skeleton-worked rotor, as well as the red column wheel of the in-house movement. And that’s just the start…

Brice Lechevalier is editor-in-chief of GMT and Skippers, which he co-founded in 2000 and 2001 respectively. He has also been CEO of WorldTempus since it joined the GMT Publishing stable, of which he is director and joint shareholder. In 2012 he created the Geneva Watch Tour, and he has been an advisor to the Grand Prix d’Horlogerie de Genève since 2011. Also closely involved in sailing, he has published the magazine of the Société Nautique de Genève since 2003, and was one of the founders of the SUI Sailing Awards in 2009 and the Concours d’Elégance for motor boats at the Cannes Yachting Festival in 2015.

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