Jean-Claude Biver : CEO of Hublot

Since when have you had this passion for wine ?

Since I was five years old, because when we were very young, our grandfather taught us about wine and made us respect it. That is indeed the best way not to abuse it. Wine in our family has always been a means of celebrating anniversaries and events.


How was it born ?

It was above all born of a desire to pursue our grandfather’s work and culture. When we were influenced by the patriarch at a very young age, it made us want to continue his work later on. It is through transmitting passions, know-how, memories and competencies that families and their cultures perpetuate themselves.


How do you put your collection together ?

I mainly have wines that I drink. I hate collecting without trying. I refuse to kill and hoard wine. My collection consists of wines that I love and that I drink – be it a CHF12 Chasselas or an 1811 Yquem.


What bottle (or case) are you proudest of ?

I am proud of all of them, because they are all the fruit of God and men. In a way, they are sort of godlike. But maybe the most prestigious would be my 1811 Yquem.


What is your best memory linked to oenology ?

Having drunk a 1961 Latour with my father with a plate of buttered spaghetti, and after that, when the bottle was empty, we opened an 1861 Latour.


What would your ultimate dream be ?

To live as long as the wine in my cellar….


If you bought a chateau, which one would it be ?

I would buy an unknown chateau and make a “garage wine” in very small quantities, but of uncompromising quality!


How does this passion influence your professional activity ? 

It influences my life, and therefore also my professional, social, emotional and family life.

Brice Lechevalier is editor-in-chief of GMT and Skippers, which he co-founded in 2000 and 2001 respectively. He has also been CEO of WorldTempus since it joined the GMT Publishing stable, of which he is director and joint shareholder. In 2012 he created the Geneva Watch Tour, and he has been an advisor to the Grand Prix d’Horlogerie de Genève since 2011. Also closely involved in sailing, he has published the magazine of the Société Nautique de Genève since 2003, and was one of the founders of the SUI Sailing Awards in 2009 and the Concours d’Elégance for motor boats at the Cannes Yachting Festival in 2015.

Review overview