Within the TAG Heuer universe, Paris is just a step away from New York, where CEO Stéphane Linder to open a boutique on Fifth Avenue at the end of January, alongside Cameron Diaz, charming icon and TAG Heuer brand ambassador since 2012. A cocktail followed at the famous Museum of Modern Art (MoMA), located just opposite! “New York is the epicenter of culture, entertainment and fashion, and is a perfect city to open a TAG Heuer boutique”, declared Stéphane Linder, welcoming his guests. With these new addresses, there are now 180 TAG Heuer boutiques across the world. But not for long… 20 new locations are planned for 2014.