Jaeger-LeCoultre: : Zep and Cannes

To mark the Reverso’s 80th anniversary, Jaeger-LeCoultre has decided to further increase the personalisation options for the legendary watch. Jaeger-LeCoultre has keener than ever to offer Reverso owners a place in the history of the watch and of the brand. Within this context, Philippe Chappuis, better known as Zep, the famous creator of comic book character Titeuf, visited the workshops of the Grande Maison in the Vallée de Joux in order to seek inspiration for a drawing that will personalise a one-of-a-kind Reverso. The watch will then be auctioned for charity.

Moving smoothly from one art to another, Jaeger-LeCoultre has been involved for several years in the world of photography. On the occasion of the 64th Cannes International Film Festival and until July 5th, Jaeger-LeCoultre is supporting the “Cannes fait le Mur” photography exhibition in partnership with the Contour by Getty Images photo agency. Locals and tourists can thus enjoy a glamorous, larger than life exhibition dotted all around the town of Cannes and featuring some of the finest creations from the highly talented photography Marcel Hartmann.

Brice Lechevalier is editor-in-chief of GMT and Skippers, which he co-founded in 2000 and 2001 respectively. He has also been CEO of WorldTempus since it joined the GMT Publishing stable, of which he is director and joint shareholder. In 2012 he created the Geneva Watch Tour, and he has been an advisor to the Grand Prix d’Horlogerie de Genève since 2011. Also closely involved in sailing, he has published the magazine of the Société Nautique de Genève since 2003, and was one of the founders of the SUI Sailing Awards in 2009 and the Concours d’Elégance for motor boats at the Cannes Yachting Festival in 2015.

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